Screenshots are more than just screenshots. With well designed app icon and app name, you could make people believing that your app might be one of the good apps. Then, when you successfully in getting users to land on your app page in the app stores, screenshots are one of the most important factors (besides description, review and rating) that have to convince people to download your app.
Why screenshots are important
Therefore you should think through how to make the best out of your screenshots.
What you need to communicate with your screenshots
Pocket screenshots show its simple interface and how to use the app.
How to design good screenshots
TETRIS® Blitz screenshots - Some text is added to tell more about the screenshots. It works better than just showing the screenshots without any message.
Castle Clash screenshot - Added marketing message.
Castle Clash screenshot - Localized screenshots in different languages.
You might need to do some A/B Tests to find out which screenshots work the best and only use the best screenshots. It could cost you more effort, time and money but it definitely worth the cost. That is because getting the right screenshots will bring you higher download rate in return, and they will serve as a great marketing materials outside app stores as well, e.g.: app reviews, press release, on your app website, marketing banner and etc.
Have you experienced anything with screenshots that affects your app download rate? You may share it with us by sending email to firstname.lastname@example.org. Your sharing might be brought up in our future blog post.